
Startup Costs
What It Takes to Become a D1 Franchise Owner
The D1 Training franchise provides you the opportunity to join the $30 billion fitness industry, an explosive market that’s experiencing a staggering 2.1% growth each year, according to business research firm IBIS World1*.
Review the breakdown of startup costs, taken from Item 7 in our most recent FDD.
Your Estimated Initial Investment
EXPENSE | AMOUNT |
Initial Franchise Fee | $59,500 |
Opening Support Fee | $29,500 |
Initial Marketing Spend | $12,000 - $20,000 |
Leasehold Improvements | $233,765 - $561,156 |
Real Estate Services | $5,000 |
Furniture and Fixtures | $1,500 - $3,000 |
Equipment | $69,000 |
Cardio Equipment | $0 - $16,341 |
Opening Inventory and Supplies | $4,250 - $5,000 |
Computer Equipment and Software | $5,000 - $8,000 |
Training Expenses | $500 - $3,000 |
Security Deposit | $5,714 - $26,453 |
Three Months Rent | $9,828 - $54,482 |
Professional Fees, Permits, and Licenses | $4,000 - $6,000 |
Insurance Premium | $6,000 - $12,000 |
Additional Funds (3 Months) | $35,000 - $55,000 |
TOTAL ESTIMATED INITIAL INVESTMENT | $480,557 - $933,432 |
"I looked at a variety of franchises. But I instantly felt like they were about committing to something better. They were about making the community better."
—D1 Franchise Owner & Parent

What Should I Expect?
We anticipate that a franchised D1 Training Facility will typically be located in commercially zoned retail areas and be between approximately 4,000 and 5,000 square feet, with the prototype location size being approximately 4,300 square feet with an average estimated initial investment of $701,143.
The typical size of a D1 Training Facility must accommodate a minimum of 7 racks. Item 7 contemplates a 4,300 square foot premises, in the event that you obtain a smaller or larger location your costs may decrease or increase as well.


Steps to Ownership
See what steps you need to take to own your own D1 Training franchise.
View the Process
What Makes D1 Different?
Learn how we got our start and what keeps us driving forward every day!
See What Makes Us Tick