What's the D1fference?
From Orangetheory to Gold’s Gym, Planet Fitness to Crunch, and so many more, the US is overflowing with fitness franchises.
And while they may focus on strength, pilates, cardio, boxing, cycling, or ballet, the driving force is the same: a desire to help people be the best version of themselves.
At D1, we take that passion to another level.
Each D1 facility is a place of deep community and athletic excellence, where iron sharpens iron.
A place where every athlete–from kids to adults, beginners to pros–can reach their goals.
A place that understands mental strength is just as important as physical strength.

"I looked at a variety of franchises. But I instantly felt like they were about committing to something better. They were about making the community better."
—D1 Franchise Owner & Parent
What Is D1 Training?
D1 Training is The Place for the Athlete®—a national fitness franchise built on character, drive, and results.
With 150+ locations across the US, our expert coaching, science-backed programming, and welcoming environment train kids and adults to reach their full potential—on and off the turf.
Being a D1 franchise owner is more than just running a gym—it means building a purpose-driven space that changes lives.
If you’re ready to lead with vision and invest in your community, explore what it means to own a D1 Training Franchise.
Over the Past 20+ Years,
We've Trained...
2M+ Athletes 💪
100K+ Kids per Year 👭
3000+ College Athletes 🎓
1000+ Pro Athletes 🏅
100+ NFL Draft Picks 🏈

Why You Might Be a Perfect Fit for D1
- You’ve built successful teams before—and now you want it to mean something more.
- You’re an athlete, parent, or professional who believes in the power of dedication, teamwork, and character.
- You’re not afraid of hard work.
- You thrive on challenges and growth.
- You care deeply about helping others become the best version of themselves.
Sound like you? Then you’re in the right place.
JOIN A FRANCHISE
ON THE RISE!



150+ elite facilities in the US
$680K* average unit revenue
$1.55M+* revenue for top locations
*Average revenue from locations open at least one year with complete financial data.
"D1 IS THE BEST OF THE BEST"
Hear what our franchisees
have to say! →
It's Time to Step Up
Interested in bringing a D1 Training Franchise to your community? Let’s talk!
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